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2025

Visual Identity

[ São Paulo, Brasil ]

Psykhe is a mental health collective grounded in collaborative care and shared responsibility. Its visual identity is built around a central symbol conceived as a node — a form that represents connection, inclusion, and the beginning of care as a collective process. The mark can also be read as an eye, referring to deep listening and a way of seeing beyond the obvious, and as a fingerprint, expressing singularity and the unique imprint of each individual within the network. Together, these readings shape a visual system that reflects care as something relational, continuous, and deeply human.

Psykhe

Mental health collective

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