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2025
Visual Identity
[ São Paulo, Brasil ]
Psykhe is a mental health collective that approaches care through innovation, collaboration, and shared responsibility. Its visual identity is structured around a central symbol conceived as a node, representing connection, inclusion, and care as a collective process. The mark can also be read as an eye and a fingerprint, referring to attentive listening and the uniqueness of each individual. Together, these interpretations shape a visual system that understands care as relational, ongoing, and deeply human.
Psykhe
Mental Health Innovation







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