Nekosan is a small grab-and-go café inspired by the intimate specialty spots found in major Asian cities, serving quality tea, coffee, and onigiri in a simple, casual format. Its visual identity is built around Neko-San, meaning “Mr. Cat” in Japanese, a playful, food-loving character brought to life through custom illustrations. This character is paired with a clean and restrained graphic language that reflects its Asian influence while keeping the brand approachable and refined.