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2025

Visual Identity & UX/UI

[ Amsterdam, Netherlands ]

Frame is a technology company and unified data hub designed to bring clarity to complex systems. Its visual identity is rooted in a modular symbol formed by the intersection of two essential shapes: the square, representing structure and precision, and the circle, representing flow and connection. From this intersection, Frame develops a system where information, ideas, and processes align, allowing complexity to take form and meaning. This balance between structure and fluidity defines Frame as a calm, focused, and intelligent presence within data-heavy environments.

Frame

Unified data hub

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